The technique called content marketing is not new, in fact, it has been used for more than 100 years with the important historical background, but in Content Marketing practice, it is, for companies of any size, a clear differentiator when approaching consumers.
Content marketing is based on a series of activities of generation, distribution, and publication of valuable content, with the intention of attracting and engaging with consumers and potential customers (leads).
If we start from the fact that people are searching for content on the Internet, to solve a problem or learn about products, services or to see the reputation of a company, the best strategy is to take the initiative to generate and offer the content that responds to that need.
The advantage of today is that we have tools that facilitate the generation, selection and publication of content without making a large investment than the tools you must use for an effective strategy. Read more: 7 good practices for optimizing conversion online marketing
The blog for content marketing
It is the simplest and most effective tool for content marketing. A blog is your own editorial center, and the source of information that will produce, traffic, positioning, brand visibility and, of course, potential customers (or sales). An effective blog should be updated 1 or 2 times a week and you can use them to share articles, events of your business, process or use videos, White mumps (information documents, technical, usage etc.), e-books (digital books) and PowerPoint presentations and infographics.
Webinars or hangout for content marketing
The webinars or hangout are tools that allow online seminars with which you can offer training, product presentations or courses. They allow to know better the opinions of the public, it is a great tool for the poll and of feedback.
Email Marketing for content marketing
This is a very powerful tool that can provide excellent results, since it allows sending information to each user or subscriber, and sending it with a predetermined frequency, this should be appropriate). The key to building a quality and good-sized list.
Social Networks for content marketing
Social networks are essential in any digital strategy. They are a vital tool to create a committed community around a brand and that is directly linked to the value of the disseminated content.
The process for content marketing
Starting from a blog, you must start your content marketing strategy programs, for this you must close a spreadsheet in Excel (calendar and content) where you will post in advance, what kind of content, what thematic and how often will be published, this of programs your content in advance will save you a lot of time, money and effort.
What follows is to define the formats to be used, for example, articles; e-books, and video. From there create the content How much? All you can, the more the better.
Once you have the content, in different forms, comes the stage of publication on your blog and the dissemination and promotion of content in all available social media, for example, Facebook; Twitter; Youtube; Google+, Linkedin; SlideShare; Pinterest and Instagram.
Today, companies have the possibility of generating effective marketing actions based on content without the need to invest large amounts of money, since, in principle creativity, time and intellectual work are required to generate valuable content, differentiate it from its competition and position yourself in your market for content marketing. Continue reading HOW TO OPTIMIZE LANDING PAGE?