Why is SEO an important part of a marketing strategy

August 29, 2023September 18, 2023

Read Time:1 Minute, 17 Second

Search engine optimisation is an essential part of any comprehensive marketing strategy and there are many reasons as to why it should be put in place. The frustration that can be felt when your website doesn’t make the first three pages of a search engine can be truly felt as customers rarely go beyond this when looking for options. It is a complicated process and that’s why you’ll need to have somebody like SEO Consultant Dublin based experts rycomarketing.ie/seo-services/seo-consultant In place to help you set up an effective strategy for this. Here’s why it’s so important.

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It increases your online visibility. With correctly positioned SEO you’ll find that your website will be one of the first on the page for a search engine, be it Bing or Google. This will give increased online presence to your brand and your product.
Not only that it also means that you’ll get traffic that is targeted towards you rather than random searches that bring up your website for people who will not find it as relevant as they could.

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It’s very cost-effective. Good SEO need not be a drain on your business resources and it is easy to achieve and put in place without expensive campaigns.
It has a long term effect in that your place on that website will remain as the years go by.
It will give you a distinct advantage over your competitors as they attempt to catch up and retake your place on that website’s search engine.