Mobile Optimization For Ecommerce
For those running ecommerce businesses, the need to have websites optimised for mobile phone use is essential. Why? Because increasingly people are spending many hours each day on their phones and this is where a huge proportion of purchases are made.
By this year, it is estimated that 54% of all ecommerce transactions will take place on a smartphone. Therefore, retailers ignore this market at their peril. Mobile optimization is simply how a site looks and responds to users of smartphones. To turn visits into conversions, the user experience is paramount. A site that is difficult to navigate on a mobile device won’t have visitors sticking around for longer than a couple of seconds.
Did you know that Google has a ‘mobile first’ policy. This means that they are actively looking at a site’s mobile optimisation to determine their ranking. If you want to rank higher in Google’s search terms, then mobile optimization is essential. For advice on Ecommerce Web Design Dublin, visit a site like Ryco. Ryco is a leading Ecommerce Web Design Dublin firm.
Searching on a mobile device has surpassed desktop browsing for quite a while now. This trend shows no signs of abating. There is a huge market for content and searches for ‘product reviews’ has increased by 35%. Video watching time for reviews equates to 50,000 years just on mobile devices alone. Any retail ecommerce business should be jumping at the chance to tap into this impressive growth market.
