6 Tips to Increase Sales of your Business

In this post, we will discuss 6 tips to help you increase sales of your business, and get out of the crisis. There is a phenomenon that happens to most businesses. Suddenly one day, sales stagnate, and little by little they begin to decrease. The reasons are diverse, depending on the specific situation of the business, whether a new competitor entered, customer service is alienating its customers instead of retaining them, or simply people do not have money to spend in their store.

HOW TO INCREASE SALES?

Advertising and marketing is one of the most important items but most neglected by the business owner. The majority of cases where the money that the company requires is not generated, it is sought to reduce spending on advertising and promotion, thinking that cutting costs can keep the business afloat. However, this is an error.

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When you are not selling what you need or what you planned, there are only two ways to get back on the road: turn to current customers, or look for new customers. By using more advertising, you are choosing the second strategy; For example, a very successful way to create new customers is by offering discount coupons for your service or a specific product.

This what it does is bring the customer to your store, and with it and a good service and attention, you will be able to generate a new recurring customer that buys at your store.

INCREASE SALES OF MORE THROUGH

Generally, the most important event for an entrepreneur is to start a business. For example, in a restaurant, you can promote all your food for the first 2 days to 50%. However, this strategy is neglected when the business already has some time.

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Therefore, it is recommended that from time to time (usually in the month that has fewer sales according to your history), promote a special event in your store, in order to attract new customers or recover those who have not visited. you are local

Some events that you can develop are a general discount on all products, give a free service, and offer samples or free product tests.

INCREASE SALES OF YOUR BUSINESS WITH NEW PRICES 

The prices of a business’ products or services are based on costs, adding a percentage of profit you want. Therefore, when your costs increase, the prices increase and in the end, you can start losing customers. (Check this article for a financial analysis ).

A different strategy is to focus first on a target price; This price has to be competitive, attract its customers and encourage the purchase. Once this price is defined, the real costs are determined and ways to lower them are seeking to reach this target price plus a profit. This strategy is used by companies such as McDonald’s or Burger King in their economic packages.

For example, in Mexico, the cheapest package is $ 35 pesos, hamburger, potatoes and soda. McDonald’s probably does not generate a gigantic profit with this price, but if it attracts customers who go to buy additional products like another hamburger, the happy box, and other products …

SELL MORE BY REDESIGNING YOUR STORE FOR INCREASE SALES

There is a show in the United States, where a seller goes to a particular store that is about to go bankrupt and rescues it. How do you do it? Very simple: redesigning the business to make it “customer friendly”.

When you put a store or products or services, there are usually two incorrect trends: one is finding cheap furniture and filling the spaces of the premises and the second is to hire a designer who decorates the place to look “beautiful”“. The way to fix this situation is to redesign the store to increase sales of the products you want to sell and show the customer the strength of your business.

If your business is based on having a wide variety of products available, then you have to create aisles with many products; if it is based on having a high quality of products, then you have to show your product with mannequins, pictures of famous clients, etc.

GENERATE MORE SALES COMMUNICATING WITH YOUR CUSTOMERS FOR INCREASE SALES

The excitement of a business is a roller coaster: at first, when the business opportunity is found and the business is set up, the excitement rises quickly, and when it ends (sales go down or the business does not grow), the emotion is sadness and annoyance. Throughout this cycle, the entrepreneur focuses on himself as who goes on the mountain, forgetting those who go back … the customers.

It is essential that if you observe that your sales are low …Most of the answers you need to know what is happening are the customers. And not only that, also communicating with your customers is a way to create loyalty to your business.

SELL MORE BY MANAGING THE BUSINESS FOR INCREASE SALES

Increasing sales by increasing them are like exercising and wanting to lose weight because yes. You need to be measuring everything from how much you want to sell next month to who your main customers are.

That is, increasing sales of your company starts by knowing how much you are selling, sales cycles, major customers, competition, prices, and make sales projections to 1 week, 1 month or 1 year.

SALES TRAINING FOR INCREASE SALES

Sales training is intended to provide the seller with the necessary skills to sell more and therefore generate more profits. Although in many occasions you can consider yourself an experienced salesperson, you must take into account that training will allow you to always be one step ahead of the competition, knowing the most innovative marketing and sales tools.